Larushka Ivan-Zadeh (C.Hyp, RTTP)

My name is Larushka Ivan-Zadeh. I am a certified hypnotherapist and Rapid Transformational Therapy® (RTT) practitioner, alongside a long career as a journalist and one of the UK’s most established film critics.

After graduating from Cambridge University with a First-Class Honours degree, I have spent over 25 years writing and broadcasting about film and culture for outlets including the BBC, The Times and Metro. That work involves close analysis of how stories, language and imagery shape emotion, belief and identity.

Over time, my interest shifted from the stories we watch on screen to the stories people carry internally — the often quiet, unconscious patterns that shape how we experience ourselves and our lives.

Through my training, personal experience, and years of interviewing actors, writers and directors at the highest level, I became increasingly aware that conscious insight alone is not always enough to create meaningful change. Many of my clients are intelligent, self-aware people who already understand themselves well - and yet they still feel stuck.

This understanding now sits at the heart of my therapy work. I help clients identify the internal narratives they’ve been living with and reshape and update them in ways that feel more accurate and supportive. My approach is structured, thoughtful and respectful of both the depth of the work and the person in front of me.